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Vairam Promise
At Vairam, we bridge the gap between everyday and special occasion glamour
with fine jewellery that empowers modern women. Thoughtfully designed to be
timeless, accessible, and affordable, each piece celebrates individuality and
complements dynamic lifestyles with effortless style.
80 Years of Legacy
Born from Stories, Worn with Pride
Vairam isn’t just a brand — it’s a memory passed down, a bond between generations, a story that lives on in gold and stone.
It all began with our grandfather, crafting jewellery by hand in a modest workshop 80 years ago. He didn’t just make ornaments — he made heirlooms, woven with love, patience, and purpose. For him, every piece had a soul.
Today, we carry his story forward — not by replicating the past, but by evolving it. We’re inspired by the same care and craftsmanship, but with a fresh perspective. Cleaner lines, bolder ideas, and jewellery that reflects who you are.
At Vairam, we believe jewellery should be more than beautiful — it should mean something. That’s our promise: timeless pieces, built on legacy, designed for the now.
Why Choose Vairam?
Our Designs
At Vairam, we blend asian craftsmanship with modern design to offer a wide selection of fine jewellery that suits every style and occasion.
Vairam for Women
Vairam women seek jewellery that is elegant, versatile, and meaningful. Whether it's for the boardroom, family gatherings, nights out, or daily wear, our pieces are crafted to complement every moment.
Fair Pricing
No hidden mark-ups, only premium quality fine jewellery with transparent pricing. We strive to make luxury accessible and honest for everyone out there.
Sustainable & Ethical
Vairam use 100% certified natural diamonds and the finest gold, all sourced responsibly to ensure ethical and sustainable jewellery.
30-Day Easy Return
Shop with confidence with Vairam. Our easy 30-day returns policy guarantees a hassle-free experience.
Free Shipping
Enjoy secure and free shipping across Singapore, Malaysia, and the US. We deliver your jewellery quickly and safely, right to your doorstep. And guess what? No extra cost!
Global Happy Customers
With hundreds of orders delivered every month and a growing base of happy returning customers, Vairam is trusted for its exceptional quality, craftsmanship, and lasting impression.
Women Behind Vairam
Keerthi Reddy
Keerthi Reddy, a celebrated Filmfare-winning actress known for her impactful
roles in Indian cinema. She adds a unique perspective on global design trends
and a strong creative sensibility that helps Vairam stay ahead of the global
jewellery trends, making it stand out in a highly competitive jewellery market.
Marion Ryan
Marion is at the forefront of empowering women in tech. She is passionate about
digital innovation and high-performing teams. Marion is a seasoned IT leader
driving global growth Marion brings strategic thinking, operational excellence,
and a tech-forward perspective to Vairam’s digital and business evolution.
Belinda Widgery
She brings 25 years of leadership across Asia and EMEA. Belinda champions
female-led brands by bringing marketing innovation and customer-oriented
growth to the table. At Vairam, she contributes strategic brand direction and a
deep understanding of consumer behaviour across diverse markets.
Meet our Founders
Bhuvana (CEO & Founder)
Raised in a family of third-generation jewellers, Bhuvana brings over 18 years of expertise and a deep-rooted passion for craftsmanship to Vairam. She blends her rich heritage with a forward-thinking approach, designing jewellery that speaks to the strength and style of modern women. Her vision forms the core of Vairam’s identity and purpose. Bhuvana’s personal favourites are solitaire and cluster jewellery, and she loves styling stacked necklaces for a refined yet contemporary look.
Sakthi (COO & Co-Founder)
With a strong background in media and a sharp eye for design, Sakthi infuses Vairam with innovation and creative expression. His thoughtful approach combines artistry with strategy, reimagining conventional jewellery through a modern lens. Passionate about purpose-driven design, he ensures each Vairam piece carries meaning and a sense of belonging. Sakthi’s personal favourites include minimal bands, geometric silhouettes, and Vicon-style pendants that reflect clean, contemporary aesthetics.
Frequently Asked Questions
Vairam is an online-based fine jewellery brand, proudly operating out of Singapore and Malaysia. At the moment, we do not have any physical retail outlets.
For orders within Singapore, you can expect your jewellery to arrive within 3 weeks. For Malaysia, delivery may take up to 4 weeks. We will keep you updated on your order status throughout the process.
At Vairam, every piece is custom-made specifically for you, ensuring the highest level of precision and craftsmanship and reducing unnecessary resource waste.
We only sell 100% natural, ethically sourced diamonds in our jewellery. Each stone is carefully selected to ensure quality, brilliance, and authenticity. All jewellery comes with certification.
Our jewellery pieces start at just $79, with most of our collection priced around $350. Our mission is to make fine jewellery accessible and affordable, while ensuring each piece retains lasting value and resale worth.
14K Gold: 58.3% pure gold, mixed for durability — perfect for daily wear.
18K Gold: 75% pure gold — ideal balance of purity and durability, with a rich tone.
22K Gold: 91.6% pure gold — very rich in color, but softer and more malleable.
Vairam was founded by Bhuvana Devi (CEO) and Sakthi Vignesh (Co-founder). The founding team also includes Indian actress Keerthi Reddy, former Microsoft CMO Belinda Widgery, and Marion Ryan, Vice President at ServiceNow — supported by visionary tech leaders in Singapore.
Absolutely! You can request an exchange or a full refund within 30 days of purchase. Customized items are not eligible for return or exchange. Our customer care team is here to help you with a smooth experience.
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